In 2024, witnessed countless regretful farewells of theLocal Brand, this stems from many objective factors such as competitive markets, e -commerce to the throne ... to subjective reasons from brands.From there, the mapfashionVietnam has gradually fallen to familiar names that have had a foothold over decades, leaving many concerns for consumers with sudden goodbye.
Lep '
The latest is the story of Lep ' - Local Brand has just closed his 8 -year journey with the post -hearted post with thousands of shares.Fans of floral dresses and long dresses still seem very difficult to accept their "gut" brand officially "leaving the game", as evidenced by all over the social media forums, thorough analysis.Given.Before leaving the "game" at the end of November, LEP 'also promptly launched the final Tet holiday collection as gratitude to loyal customers over the years.
The goodbye of LEP 'is invested, full of emotions that makes customers regret.
Besides skirts, Ready-to-Wear shirts are popular with the girls, office-Lep 'is also a name full of competition with the category of ao dai, skirts ... every Tet holiday.
Catsa
Not long ago, Catsa - a Local Brand with a high brand identity and a 13 -year journey of imprints also pityed to say goodbye from the end of August. Before closing all 22 stores nationwide, Catsa is the Fast Fashion brand for men with a minimalist and convenient style.
Catsa - a long -standing fashion brand with more than 20 national branches with hundreds of billion dong revenue each year has officially withdrawn from the fashion market in late August of 2024.
Catsa's Casual and Minimalist products gradually become saturated in front of a market with too many choices of price and design.
Elpis
The 10 -year -old fashion brand of Hot Kol Lucie Nguyen is also the next name to say hello in late August.With feminine style, elegance and trendy, Elpis designs have been constantly appearing next to the series of hot Vietnamese stars such as Ninh Duong Lan Ngoc, Tieu Vy, Diep Lam Anh, Ngoc Trinh ...Elpis's doubt is said to be influenced by the personal path of the famous Founder.
ELPIS specializes in skirt designs with new modern style, with an average price of 1-3 million, possessing a large fan base before suddenly stopping.
The image of Elpis is criminally shaped and trendy when there is the support of the famous Vietnamese Star Association.
Mieu
Mieu used to be the memories and youth of many girls when pursuing the popular segment and casual style, easy to wear.However, this is also the niche market with the highest level of competition in the Local Brand today, requiring Brands to race continuously in terms of trends and prices.Under this pressure, many customers who have been attached for a long time have to admit that Mieu has been short of breath, hard to compete.
Mieu also chose a last day of August to end their 10 -year journey.
These extremely familiar designs are the product that can be found in many e -commerce sites with the price and attractive promotion voucher, helping buyers easily make decisions in the rule without having to come out.Store.
Facing the stop notice of the aforementioned brands, consumers also gave mixed opinions for each name.Nine people ten ideas - Some people feel sorry for people to say ... worth.But saying it has to say again, this can also be considered a sad sign for the Local Brand Vietnamese when faced with fierce competition of this industry today.
Catsa, Lep ', Mieu ... were actively discussed by the people, acknowledging many mixed opinions before the close notice.